International Conference on, 'Strategies for Managing VUCA (Volatility, Uncertainty, Complexity & Ambiguity) and Enhancing Productivity in the present Business Environment'

Ticket Category Price (Rs) Quantity Amount (Rs.)
Academicians 4000 0
Corporate 5000 0
Research Scholars 3000 0
Management Students 2000 0
In absentia Presentation 4500 0
TOTAL (Rs.)     0

Event Description

International Conference on:

Topic:  ‘Strategies for Managing VUCA (Volatility, Uncertainty, Complexity & Ambiguity) and Enhancing Productivity in the present Business Environment’.

Dates:  March 6th & 7th, 2015.

Venue: PES University, Bangalore, India.

Organized by:

·       Department of MBA, PES University, Bangalore, India

·       Indiana University of Pennsylvania, USA

·       The International Society for Competitiveness (ISC)

·       Institute of Productivity, United Kingdom 


Peoples Education Society (PES) was established in 1972 by Dr. M. R. Doreswamy. Today, PES group runs many premier institutions that offer several courses in diploma, undergraduate and postgraduate degree programs in Commerce, Engineering, Management, Medicine, Pharmacy and Science disciplines. PES University (, Bangalore offers a number of high quality educational programs in MBA, MCA and Engineering (both UG & PG).

Department of MBA in PES was established in 1997 and attracts the best talent across the country both in terms of students and faculty. The faculty mix comprises of 8 Doctorates, FCA, FCS, FICWA, Alumni from IIMA, IIMB, IIMC, IISc and Major IITs of India. The average teaching experience is ten years and industry experience is ten years. Department of MBA is ranked next to IIMB in Bangalore and ranked within 50% 0f top 50 B schools in India by most of the rating agencies. The Department of MBA is affiliated to PES University, recognized by Government of Karnataka, accredited by NBA and approved by AICTE New Delhi, India.

Department of MBA publishes an International Peer Reviewed bi-annual Research Journal called 'PES Business Review'. Also conducts Annual Research paper contest “ANVESHANA”, Annual case paper contest “VISHLESHANA”. Publishes Biannual MBA News letter “ANAVARAN”, bi-annual H R Domain news letter “MANUVIKAS”, BIANNUAL NEWS LETTER in Finance Domain “DHANAM”, and BIANNUAL NEWSLETTER in Marketing Domain, “VIPANI”. Department of MBA also organizes annual International Conference, National Conferences in HR, Marketing and Finance domains. 

Indiana University of Pennsylvania (IUP) is the largest state-owned university in Pennsylvania's State System of Higher Education. It was established in 1875. IUP's Eberly College of Business and Information Technology is accredited by AACSB International (The Association to Advance Collegiate School of Business). IUP has been recognized by numerous publications for its high academic standards and competitive costs.


The International Society for Competitiveness and its parent organization American Society for

Competitiveness ( are international associations comprised of academics, business executives and policy makers who share a commitment to improving competitiveness at individual, organization, industry, country, region and global levels. Established over two decades back to provide a forum for the interdisciplinary and cross-sector communication needed to address competitiveness, the Society fosters the exchange of information and ideas among individuals who bring different perspectives and expertise to the issue. The Society publishes three journals that are all listed in the Cabell's Directory, EBSCO database, Advances in Competitiveness Research, Competitiveness Review and Competition Forum.


Institute of Productivity is a think-tank, publishing house and strategic consultancy focusing on the trade and business benefits of addressing all of Social, Environmental and Economic Productivities

and thus of creating long-term, sustainable organizations and economies. It is based out of United Kingdom.



Dr. M. R. Doreswamy

Founder Chairman, PES Institutions


Prof. D. Jawahar

CEO, PES Institutions


Dr. K.N. Balasubramanya Murthy

Vice Chancellor, PES University


Prof. Ajoy Kumar

COO, PES Institutions


Mr. John Heap

Managing Director, Institute of Productivity, United Kingdom


Mr. Mike Dillon

Chief Executive, Institute of Productivity, United Kingdom

Dr. Easwaramoorthy Rangaswamy

Principal - Amity Global Business School, Singapore


Mr. D.R. Nagaraj

CEO, NMS HR Solutions, Bangalore


Dr. Subhash Sharma

Director - Indus Business Academy, Bangalore


Prof K.R.S. Murthy

Former Director of IIM-Bangalore



Dr. B.N. Balaji Singh

Dean, Department of Management Studies, PES University


Dr. Prashanth N. Bharadwaj

Dean's Associate & Professor, Eberly College of Business and Technology,
Indiana University of Pennsylvania



Nelson D'Souza

Head - Leadership & Management Development

Emirates NBD

Dubai, United Arab Emirates

Hessa Al Ghurair

Chief People Officer


Dubai, United Arab Emirates


Dr. R.K. Gopal

Dr. M.S. Ranga Raju

Prof. M.G. Vedavyas

Prof. L.P Rajan

Dr. Anitha S Yadav

Dr. Veena A


Conference Convener:

Prof. Deepak Shyam

Ph: +91 7829902478;


"When the rate of change outside exceeds the rate of change inside, the end is in sight." 

Jack Welch, former CEO of General Electric


Over the last few years, there has been continuous volatility and change in the business, political, social, technological, and the physical environment. This world of turmoil is characterized by the name of VUCA - an acronym for Volatility, Uncertainty, Complexity and Ambiguity. This turbulent environment is now becoming a standard business term that cannot be ignored. Studies have demonstrated that this turbulence in the business and economic environment will occur more often, the turbulence last longer and with greater intensity. And as a result of this turbulence, there is also a correspondingly high level of volatility in most corporate results, including revenue, profit, market cap growth and in the frequency that organizations change their industry position.


If an organization is to thrive in this VUCA environment, every aspect of the business will need to transform so that it has the capacity of learning fast and become adaptable. Each business function will be expected to assume a leadership role in transforming employees and management processes, so that they function effectively amidst the turbulence. By creating, testing and developing a VUCA strategy, organizations can ensure survival and sustainability in a complicated business environment. Viewing all the key elements in a strategic situation allows an organization to take decisions in which the current and possible future state is recognized by ensuring winning conditions for planning, change management, risk management and more.


International Conference on ‘Strategies for Managing VUCA (Volatility, Uncertainty, Complexity & Ambiguity) and Enhancing Productivity in the present Business Environment’ aims to provide a platform to scholars, academicians, practitioners, and business managers to share their valuable knowledge and experience with each other in the context of strategies for managing VUCA and enhancing productivity.


Within the broader theme of the conference, we seek applied processes & demonstrated results regarding preparedness, anticipation, evolution and intervention. Specifically, we ask for ways which are seen to be effective & efficient in preparing and integrating a VUCA strategy and how well it can predict the results of an organization’s actions.


For example, we welcome papers addressing questions such as: Does management have a vision for the future state of the organization? Can management & employees align and relate to the overall purpose? Do organizations foster and reward for a VUCA implementable strategy environment? How do organizations determine when they need to gather more information before a decision is made? For the change or decision being made, do they know the reaction from the market, consumers, competitors & key stakeholders? What are the keys to a company’s business performance? How have organizations ensured that they can still perform if they are altered in any way? How do organizations protect their profitability, revenue streams and competitive edge? Are there any upcoming storms in a company’s business – environmental, competitive or otherwise? 


We welcome Original Research Papers / Conceptual Papers / Case Studies linked to the above questions and with the overall conference theme.

Aim of the Conference:

Under this backdrop, this conference will attempt to discuss the various issues concerning strategies for managing VUCA and enhancing productivity in the present business environment. It shall also identify the result oriented strategies to be adopted, both at macro and micro levels, by all the stakeholders - government, society and individual companies transitioning from downturn to recovery to growth. The objective of the conference is to bring people from the academia and business world closer so that they can share the latest developments in the fields of Marketing, HR, Finance, General Management, Operations and Systems. It also aims to establish better understanding among policymakers and other stakeholders.

 Outcome of Conference:

1. Few Selected Papers will be published in the Conference proceedings in hard Print with ISBN.

2. Few Selected Research Papers will be published in PES Journals.

3. Few Selected Cases will be published in PES Journals.

4. All abstracts will be published in the Conference proceedings in CD form.

5. All authors will be given an opportunity to present their papers with an open house discussion for 15   

    minutes each. 



·       Market Segmentation, Targeting & Positioning strategies

·       Integrated Marketing Communication strategies

·       Effective Strategies in Services Marketing

·       Advertising and Brand positioning strategies

·       Digital Marketing strategies

·       International Business Marketing strategies

·       Retailing, E-tailing and Tele-marketing strategies

·       Product Differentiation strategies

·       Niche marketing, Local Marketing & Individual Marketing Strategies

·       Customization

·       Destination Marketing

·       Green Marketing

·       B2B Marketing strategies

·       Brand Management Strategies

·       Customer Relationship Management Strategies

·       Managing Global Customer Database

·       Effective Sales Management Strategies



·       Strategic Human Resource Management

·       Learning and Development

·       Performance Management Strategies

·       Competency Management Strategies

·       Work -Life Balance Strategies

·       Cultural Diversity and Human Capital challenges

·       Innovative HR Practices

·       Business Process Transformation Strategies

·       Organization Development Strategies

·       Talent Management

·       Managing Knowledge Workers

·       Stress Management strategies



·       Portfolio Management strategies

·       Risk Management strategies

·       Corporate Financial Practices

·       Wealth Management and Financial Planning Strategies

·       Micro Finance

·       Global Finance and Accounting Practices

·       Financial Engineering

·       Mergers and Acquisitions

·       Strategic Cost Management

·       Working Capital Management Strategies

·       General Insurance

·       Issues of Growth and Competitiveness in Banking

·       Management Control System

·       Export Credit and Finance



·       Entrepreneurship Strategies

·       Supply Chain Management Strategies

·       Intellectual Capital and Knowledge Management

·       Corporate Governance Strategies

·       Change Management Strategies

·       Crisis Management Strategies

·       Cost Leadership Strategies

·       Focus Strategies

·       Strategies in Management Education



·       World Class Manufacturing

·       Sustainable Manufacturing

·       Project Management Strategies

·       Total Quality Management

·       Business Process Reengineering

·       Reverse Engineering

·       Six Sigma and Quality Management



·       Enterprise Resource Planning

·       Social Media

·       Mobility

·       Data Warehousing & Data Mining

·       Analytics

·       SAAS & Cloud Computing

·       Cyber Security 

Last date for Registration: 25th January, 2015. 


Please follow APA Format - 6th edition for your manuscript. The manuscript should be double-spaced on standard-sized paper (8.5" x 11") with 1" margins on all sides. Times New Roman font should be used.
The manuscript should include four major sections: Title Page, Abstract, Main Body and References.

The Title Page should contain the title of the paper, author's name and the institutional affiliation.

The Abstract should be a single paragraph and should be between 150 and 250 words. Keywords should be 4 to 6. Maximum length of the manuscript should be 4000 words excluding title page and references. 

IMPORTANT DATES FOR SUBMISSION OF Research Papers / Conceptual Papers / Case Studies:


Submission of Abstract:                            20th December, 2014

Acceptance of Abstract:                             27th December, 2014

Submission of Full paper:                         17th January, 2015

Acceptance of paper:                                 24th January, 2015

Registration:                                              6th February, 2015



Prof. Deepak Shyam, Conference Convener,

Department of MBA, PES University, 100 ft. Ring Road, BSK III Stage, Bangalore-560 085, India

Ph: +91 7829902478; E-mail:


Registration Fees for each participant (Non Residential):

                                                 Indian Delegates                 Foreign Delegates

  §  Academicians                                   Rs 4000                             US $200                         

  §  Corporate                                         Rs 5000                             US $300

  §  Research Scholars                            Rs 3000                             US $150

  §  Management Students                     Rs 2000                             US $100           

  §  In-absentia Presentation                  Rs 4500                             US $250


Registration includes Conference Kit, Lunch & Tea.

Fees can be paid through:                

·       For Indian delegates:

o   DD in favor of “PES PG STUDIES” payable at Bangalore, India.

o   Online Payment through:

§  Union Bank of India, PESIT Branch, Bangalore - 560085

§  Beneficiary Name: PES PG Studies

§  Account number: 517601010200104

§  IFSC code: UBIN0558931

·       For Foreign delegates, Online Payment through:

o   Intermediary Institution:

§  Wells Fargo Bank N.A. New York

§  Account number: 2000193008506


o   Account with Institution:

§  SWIFT Code: UBININBBGNB – Union Bank of India, Gandhinagar, Bangalore

o   Beneficiary Customer:

§  Account number: 517601010200104

§  Beneficiary Name: PES PG Studies

§  Union Bank of India PESIT Branch, Bangalore - 560085

Early Bird Offer:  For Registration before January 30th, 2015, there will be Rs 500/- discount for Indian delegates and $50 for Foreign delegates.



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  • +91 7829902478

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