Marketing 101 – How 5 Brands Made The Most of Virushka Wedding

Unless you have been living under a rock, you would be aware that the most talked-about lovebirds Virat Kohli and Anushka Sharma, or “Virushka”, got married last week in a well-tried-but-not-really hush-hush ceremony in Tuscany, Italy. Since it was attended only by close family and relatives only, the duo has also been partying and having multiple receptions in order to make EVERYONE, including the PM himself, revel in the moment.

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The festivities might have been completed for now, with the Indian skipper leaving for one of his most challenging conquests to South Africa, with lady-love and now-missus in tow.

Amidst all this media and public frenzy, some marketers found the perfect way to cash in on the popularity and get some of their limelight with their quirky wishes and messages for the glam couple. Here are 5 such brands whose marketing teams are getting a nice raise for sure, this year!

1) Amul

The usual suspects. Amul is known for its witty and hilarious posters that they conjure up in no time, related to any current affair. Couldn’t leave out the Marriage of the Decade, could they?

2) Fevicol

When it comes to making unbreakable bonds, how could India’s most popular adhesive brand stay away, right? No surprises that Fevicol got into the act. Hopefully, the marriage will last as long as strong as some of their products. And even more!

3) Fevikwik

Two jokes in one tweet! That’s just as quick as the product the brand dishes out! In fact, the relationship seemed tailor-made for a Feviwik reference - with their instant connection after just one TV commercial together, and then staying strong right after. And bang on target did their marketing team nail it with this tweet!

4) Baskin Robbins

Virat is known to murder opposition bowlers and break millions of their fans’ hearts since nearly a decade. Anushka too, has had her own moments of slaying audiences with her performances. As a union too, the duo continued the massacre, this time by breaking a billion hearts who realized their dream girl/boy is now someone else’s ‘property’. And what soothes a broken heart better than some good ol’ icecream?

And now for the best one…

5) Durex

Marriage… babies… still a better love story in India than Twilight! And where there are babies, can a condom brand be far away? The cheekiness of the tweet was lapped up by the twitterati, who went berzerk at the subtle, tongue-in-cheek humour. Here’s hoping the only thing left unsafe now, is the opposition bowlers and box office records! 😉

And a note to all students of marketing - THIS, is how you build a brand! Making the most of even the most unrelated of events, even those that are not likely to add to your sales figures in the near future. Trust the power of the now-enhanced goodwill to help you paint a picture of your brand more favourable than your competitors. Get that edge over the rest. Always be on the lookout!

Class dismissed.