About Business Story Telling
A one day experiential skill building workshop on the what, how and why of business storytelling.
By the end of the workshop, you should be able to:
- become aware of the power of storytelling in business to build trust, generate emotion and inspire a call for action
- understand how stories make it possible - both consciously and subliminally - to communicate the most difficult messages to employees, customers, colleagues and the media
- recognize that stories build personal, product and service brands by lending both a personal touch and by building a universal resonance at the same time
- appreciate that while data, facts and figures can persuade, it is stories that will fire the imagination and stir the soul- thereby influencing actions and outcomes
- learn how our minds are genetically programmed to attach meaning to message and sharing emotive stories of best practices can make teams act in an agile fashion
- learn to tell vivid, dynamic and seamless stories that marry desired business vision & outcomes with expected actions and combine logic with intuition
- internalize the different elements of story telling - context, conflict, resolution; the process and different techniques
- be able to tell authentic, real stories - using mindset, skill-set and tool-set - that are not about perfection, but about making the connection with the audience
- comprehend that stories activate mirror neurons in the listeners mind predating feelings of empathy and identification with the story teller
- can be used a potent tool for consultative selling and making a case for a product, service or an idea without a seemingly vested interest in it