Conference on Emerging Themes in Strategy organized by Management Development Institute (MDI), Gurgaon which will be held from February 25 2016 to February 26 2016. The concept of strategy is centuries old. However, business strategy field has come into picture mainly in the last century. Strategy in business literature is a relatively newer term and is still evolving. In the 1960s the focus was on long range planning, in 1970s on portfolio approach, in 1980s on competitive strategy and in 1990s on core competencies and resource based view of the firm. For the major part of the last century the focus of business strategy has been primarily on the USA, Western Europe and Japan and in their context. It is understandable because firstly, Europe had taken lead in the Industrial Revolution and USA became the dominant economic power post World War II followed by Western Europe and later joined by Japan. Secondly, USA had taken a lead in business education and the concept of strategy has found its
origin in business context primarily in the USA (Pillania, 2009). There are
various emerging themes in strategy at corporate, business and functional level
and this is the focus of this conference. Some of these themes at corporate level
are business model, family business, emerging markets, institutional view etc.
Submissions are invited on various aspects of emerging themes in strategy at
corporate-level, business-level and functional-level including marketing
strategy, human resource strategy, financial strategy and operations strategy etc.
Submissions can include empirical, conceptual, case based research, viewpoints,
case study, etc.